We may be in the midst of baseball season, but there will be
no peanuts, popcorn, or Cracker Jacks in this update.
MMMmmm...Cracker Jacks!
While many are looking forward to a summer afternoon at the
ball park, there’s only one pitch writers from around the world are interested
in — the one they’ll be making as they venture to New York City for the annual
Writer's Digest Conference.
Aside from sessions geared towards learning the craft and
opportunities to network with other authors, the conference provides you an
opportunity to participate in something they call a Pitch Slam. If you aren’t familiar with the term, it’s
basically speed dating for authors and agents.
Will you find the agent of your dreams?
I won’t be covering the architecture of the actual pitch
today. There are several hundred books,
blogs, and webinars to guide you through creating the magical blend of words to
interest an agent. I want to talk about
the experience itself. If you haven’t
been through it, it can feel incredibly overwhelming. As a primer, here’s the CliffsNotes
version of what you can expect…
The layout. It's normally held in a large conference room with tables lining the outside walls. Sometimes agents will be sitting in
alphabetical order sometimes not. You
will be given a map of the room with the positions of the agents in advance of
the pitching session. Review the map and
know where you want to go! Don’t waste
your valuable time in the session attempting to locate agents. You want to be pitching! Not wandering about
as if you were looking for Waldo.
Study the map! Don't waste valuable time looking for Waldo.
A line will form a good hour before the session. As intimidating as the line will feel, don’t
panic! The sessions at WDC run
incredibly smooth. Once the door opens,
it is NOT a Black Friday-ish stampede. I normally get into line about thirty minutes before it kicks off. It allows me some last minute mental prep.
When the doors open, it will NOT be anything like this.
People will file in and fan out to assorted agents. Again — know who you want to talk to and where they
are in the room! If one of your choices
is two deep with authors, scan the room.
Because you’ve studied the layout you’ll be able to spot your other
choices. If they are alone or
have no line, it may make sense to move.
Do. Not. Be.
A. Robot. When you reach the agent, shake hands and
introduce yourself. I always ask them
how they are doing and how I appreciate them taking the time to be there. Then slide into your pitch. “Thank you so much for taking the time to be
here. I wanted to speak with you about
my novel – The Stockings Were Hung. An
85,000 word mystery…”
Don't be a robot! Be YOU.
Do not sit down and simply rattle off your pitch. Starting off in a more conversational tone
brings their attention in and allows you to make that personal connection.
THE ADVANTAGES.
Advance to Go. In the
traditional search for an agent, you follow guidelines posted on their
website. You send off your query and
hope for the best. Imagine the
submissions a quality agent receives on a daily basis. It is incredibly difficult to stand out from
the pack. During the Pitch Slam, you have live face time and are able to make a personal connection.
If they request more information and
materials, it gets you to the top of what’s known as the slush pile (that stack
of daily submissions they receive). The
agent may give you an identifying number or ask you to include something along
the lines of “WDC17 Pitch Slam” in the subject line of your E-mail
submission. That’s basically an express
pass to the top of the stack!
Practice makes perfect.
If this is your first time pitching, pitch your heart out! If you stumble over your words, that’s
okay! Agents know you’re going to be nervous. Some authors will enter the room and immediately
head to their 1st choice. I
highly recommend against doing that – especially if you haven’t pitched
before. Start with your 3rd
choice. It will allow you to get the ‘first
pitch jitters’ out of the way and make talking with your 1st and 2nd choices considerably smoother.
Feedback. Even if you
do not get a single request to send along anything further, you will have experienced
the process first hand. Pay attention to
any feedback the agent has to offer while chatting. THESE ARE NOT THE ONLY AGENTS ON THE
PLANET. Receive their words with an open
mind and you’ll be better off on your next pitching event or query submission.
THE DANGERS.
The first pitch. It can
be a great relief or throw you off your entire game. Imagine the pressure of practicing, waiting in that line, and walking up to meet the first agent you’ve ever pitched to — only to
have them respond with a thanks, but no thanks.
Now you have to walk away from the table, the hour clock still ticking
down, and immediately move on to your next selection. All the while second guessing everything
contained within your pitch, your work, and yourself.
Rejection happens! You have to be open to positive and negative
experiences. If you’ve followed my blog,
you know that
negative doesn’t mean bad.
It may not be the outcome you hoped for, but is certainly an invaluable
learning experience. If you get a
rejection out of the gate, file it away.
Move on to the next agent as if you were starting over again. And the next agent. And the next agent. You don’t need them all to say yes - you need the right one to say yes!
Rejection in general.
I once witnessed a gentlemen at the conference having a considerable breakdown
after a rejection. He was shaking,
sobbing (quite loudly), and muttering to himself. Another attendee took time she could have
been pitching to console him and give him a pep talk. I admired her for doing so.
His response wasn’t all the different than one
you’d see on any given television reality talent competition. Think of the pitch as an audition where you
have previous few moments to impress the judges. How many singers or dancers have you seen
leave the audition room in tears? In
this case, it can be even harder on a writer.
It isn’t one and done – that was simply one pitch of half a dozen or
more you’ll go through over the sixty minute session.
You have to be able to walk it off on the way
to your next agent. Pretend it’s a dry
erase board. Wipe it away and be ready
to go as the next three minutes kicks in.
Repeat if needed.
It’s not you, it’s your…pitch? Getting handed a rejection may not be a
representation of your work, but your pitch.
You may have the most fantastic book ever written, but if your pitch isn’t
strong it may never see the light of day.
Hone, hear, and harmonize. Hone
that pitch before heading to Pitch Slam.
Hear how the agents are responding.
What component isn’t appealing to them?
Harmonize that with what they are looking for on your next
opportunity. If you’re fast on your
feet, you may be able to tweak as you go from agent to agent.
Once the hour is complete, allow yourself some time to
decompress. It can be mentally taxing — especially
for so many writers who are natural introverts.
Chat with other writers. Review
any notes you may have taken. In the end, this is a
mere sixty minutes of your very long writing career.
Ready for that first pitch?
Want to share your pitching experiences?
Let me know in the comments section down below.